Our central topic at dmexco 2017 will again be Consumer Centricity. Consumer Centricity is both a powerful promise that we keep to our customers every single day and an essential requirement for harnessing the opportunities offered by digital transformation.
Consumer Centricity is redefining the value chain in our company: after all, the more we know about digital consumer behaviour, the more effectively we can tailor our value creation processes to meet its requirements.
All our business fields will be represented at dmexco, from science & operations, communication strategy & campaigns to digital platforms & services. Why not pay us a visit and find out about new digital marketing solutions for your company, including loyalty programmes, mobile geo-fencing, cross-channel brand activation, omni-channel CRM, marketing automation, lead generation, dynamic personalization, predictive campaign planning and mobile concierges and bots with artificial intelligence (AI).
Visit us at dmexco 2017, on 13-14 September in Cologne in Hall 6, A 021.