defacto.x consumer centricity

data privacy

Data protection is our top priority

For DEFACTO X, protecting personal data and sensitive information is a high priority issue. Just meeting the legal requirements for data protection is not enough. In all aspects of handling personally identifiable data, webtracking, newsletters or CRM, data protection is our first priority. In order for all of our employees to adhere to these privacy policies, workshops are held related to specific topics such as the secure use of all mobile devices, as well as regular training sessions.

External supervision ensures a high standard

Our high level of data protection is achieved through a constant application of expert advice and critical controls. This is why DEFACTO X relies on an external certified data protection officer. Our compliance with laws on data protection and privacy are thus checked neutrally and without organisational blindness. Beyond the legal requirements, an information security management system has also been established which illuminates all aspects of information handling and documents the technical and organisational measures taken.

Certified security

Our implementation of technical measures and management systems for ensuring high safety standards has been certified according to the international standard ISO/IEC 27001. A continuous review of all important processes has led to a consistently high level of information security, which in turn forms the basis for technical data protection of all systems used. This high level of quality is confirmed through regular audits from external parties, which are repeatedly carried out on behalf of our partners and customers and contribute to continuous improvement.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable analyses to be made of your use of the websites. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to assess your use of the website, to compile reports about website activities for the website operator and to provide additional services associated with the website use and Internet use. Google may also transfer this information to third parties if this is legally prescribed or if third parties process this data on behalf of Google. Google will in no case associate your IP address with other data held by Google. You can prevent the installation of cookies through the corresponding settings in your browser software. We would like to point out to you that in this case you may not be able to fully use all functions of this website. By using this website, you agree to Google processing the data collected about you in the manner described above and for the aforementioned purpose.
In addition, you can prevent Google from collecting and processing data generated by the cookies about your usage of the website (including your IP address) by downloading and installing the browser plug-in available at the following link ( You can prevent the collection of data through Google Analytics by clicking on the following link. There is an opt-out cookie that prevents the collection of your data when you visit this website in the future.
Disable Google Analytics
You can find more detailed information about terms of use and privacy protection at or at We would like to inform you that on this website, Google Analytics was expanded by the code "gat._anonymizeIp ();" to ensure an anonymous collection of IP addresses (so-called IP masking).


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