defacto.x consumer centricity

CRM will optimize your digital marketing: The DEFACTO X consumer journey


Start a tour over the dmexco, as part of the DEFACTO X consumer journey, with us – we guide you in person to several of our most exciting Partners along the digital consumer journey. Take the chance to find new resolution strategies, for optimizing your digital marketing through CRM and dialogue.


Learn even more about

  • the optimization of your omnichannel-communication through CRM targeting and real-time personalization,
  • the use of valuable efficiency potential through data privacy-compliant linking of online and offline data,
  • the use of real measurable KPIs across all online and offline channels

You can look forward to this

A relaxed, but all the more informative tour of some of the most interesting touchpoints of the trade fair. The perfect opportunity for a straightforward meet and greet with interesting partners and their CRM based solutions. The DEFACTO X consumer journey takes place on both days of the trade fair. It start at 11 o'clock and lasts about 90 minutes. It begins and ends at the DEFACTO X booth – hall 7, corridor A 015 / B 018.

Attention! The number of participants is limited to 8 per tour. Register quickly and secure one of the coveted spots!

Register now